When you look who is pioneering innovative new marketing approaches and technologies you will often find Open Source companies being on top of the list. That’s not by accident. Open Source companies have much less budget to promote their products compared to their traditional commercial competitors. So they are forced spend the money wiser and come up with new and better ideas. If you look for example at the reference lists of marketing automation SaaS platforms such as Marketo, Market2Lead, Silverpop, Loopfuse or Eloqua you will find many Open Source company on these. Sadly enough there’s no really usable open source technology out there to do marketing automation despite the fact that some of the mentioned SaaS players do actually use Open Source technologies to quite some extent. But that’s maybe a niche to be filled by somebody? Anyway, Open Source companies are not only leading when it’s about applying marketing automation but also along other modern techniques such as content syndication, leveraging SlideShare, YouTube, Twitter or social networks such as LinkedIn and Facebook. So if you are looking for good ideas on how to do marketing, many Enterprise may be well advised to look at how Open Source companies do these things.

(Comment: For our German language visitors interested in innovative web marketing techniques and approaches there’s a good introduction white paper available. For the English speaking audience the SaaS vendors mentioned above do provide good information)

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This entry was posted by Bruno von Rotz on Wednesday, June 10th, 2009 at 2:34 am and is filed under Enterprise open source. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.